Recknsense Survey Oct 2021

How do you gain knowledge?


A survey was produced by Recknsense that sought to find out more about how people gained knowledge. It was released for 2 weeks (end of Sept until start of Oct 2021) and received 78 responses, predominantly from LinkedIn users where it had the most engagement. It was also was distributed on Twitter, Reddit (subreddit Sample Size where market, academic and casual surveys are shared), SurveySwap and through our Recknsense newsletter. Many respondents were already likely to be ‘knowledge seekers’.



  • Conduct fast, low effort user research for Recknsense whose mission is to deliver shortcuts to wisdom; helping people find opportunity
  • Understand the way people currently gain knowledge in pursuit of learning something new
  • Understand what makes people trust some sources of knowledge
  • Understand the blockers for gaining new knowledge
  • Assess whether people are seeking work or personal knowledge


Question 1


Please note, respondents could choose more than one selection.


The top places to go to learn something new:

  • The majority, 92.3% (72 out of 78 respondents), tend to go to Google Search first. If you add 1.3% who go to another search engine, that is almost 94%.
  • The next highest destination selected is Video – YouTube or Masterclass was suggested in the response selection. 29 out of 78 (37%) chose video.
  • Reading a Book was surprisingly high at 26/78 (33%) showing that long form reading is still a top destination to learn about something new.
  • Asking someone with knowledge was in the ‘top’ category with 24 out of 78 selecting this option (31%).

The less likely places to go to learn something new:

  • Signing up to a course, going to a support forum or checking a Q&A site like Quora were less likely places to go at 10-11% (8/9 out of 78 respondents).
  • Google Scholar and Wikipedia received the least number of votes (1 out of 78).

Question 2


Respondents were able to add ‘Other’ to share other reasons to trust a source of knowledge. There were 20 new reasons added to the original 4 suggested, indicating that people have many personal reasons to decide whether a source of knowledge is trustworthy. Below you see the 3 lists of ‘Other’ reasons that were submitted. Respondents could only select one option.