Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim & Mauborgne (2015)

Recommended by: > Gayatri Puwar, Group PM

Again, favorite class in my MBA program. Used same tactics in global competition game called BCG which is played among all graduate classes, used all frameworks practically, and we had top 25 place globally. Haven’t stopped adaption of tools still at work whenever I get the chance. Another staple in my library.

Can you recommend something else?

Share this Wisdom:

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email