Marketing Management by Kotler and Keller 14th Edition (2011)

Recommended by: > Gayatri Puwar, Group PM

I used Marketing Management (14th Edition) during my MBA program. Kotler and Keller are leading authorities on marketing management and provided me a comprehensive perspective on this topic. Staple. In my library. Went on to get Global marketing management book by same, and latest 4.0 in ecopy.

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