I used Marketing Management (14th Edition) during my MBA program. Kotler and Keller are leading authorities on marketing management and provided me a comprehensive perspective on this topic. Staple. In my library. Went on to get Global marketing management book by same, and latest 4.0 in ecopy.
Marketing Management by Kotler and Keller 14th Edition (2011)
Recommended by: > Gayatri Puwar, Group PM
- January 26, 2021
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