Marketing Management by Kotler and Keller 14th Edition (2011)

Recommended by: > Gayatri Puwar, Group PM

I used Marketing Management (14th Edition) during my MBA program. Kotler and Keller are leading authorities on marketing management and provided me a comprehensive perspective on this topic. Staple. In my library. Went on to get Global marketing management book by same, and latest 4.0 in ecopy.

Can you recommend something else?

Share this Wisdom:

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email